Entrepreneurship Programme Series #2: Becoming a Young Entrepreneur from the University Path

The Entrepreneurship Program is one of the sub-activities in the Independent Campus Competition Program for Chemistry Study Program, Faculty of Mathematics and Natural Sciences, UNY. On Friday, July 30, 2021, the Entrepreneurship Program entering Series #2 with the theme being "Becoming a Young Entrepreneur from the University Path" was held smoothly. The Entrepreneurship Program Series #2 presented two speakers, namely Miftahudin Nur Ihsan, S.Pd., M.B.A. and Wenny Tri Suryani, S.Si.

Miftahudin Nur Ihsan, S.Pd., M.B.A. or often referred to as Ihsan is an alumni of the Chemical Education Study Program, Faculty of Mathematics and Natural Sciences, UNY class of 2011. Ihsan's current activities include: (1) CEO of CV. Smart Batik Indonesia, (2) research assistant in the field of entrepreneurship, innovation, and MSME studies at FEB UGM, (3) regional innovation team for BAPPEDA Yogyakarta, and (4) secretary of the Sidoluhur batik community in Yogyakarta. In his presentation, Ihsan conveyed about Young Entrepreneurs on the University Path. He emphasized that there are 3 goals of entrepreneurship, namely: (1) financial freedom with higher income, (2) sufficient and flexible free time, and (3) providing benefits to others. As a student, of course, you can encounter several challenges to become an entrepreneur, including: (1) not having capital, (2) not having time, (3) fear of failing in entrepreneurship, and (4) lack of knowledge and experience. These challenges can be solved by seeking capital grants for entrepreneurship. Several programs that students can participate in include: (1) Student Creativity Program, (2) Student Entrepreneurship Program, (3) Indonesian Student Entrepreneurship Program, (4) BIP Program, (5) CPBT and PPBT, (6) Program Beginner Young Entrepreneur, (7) Competition. Through these alternatives, the program can be utilized as much as possible with the main objective being as a means to learn and build relationships.

After Ihsan finished delivering his presentation, it was followed by a presentation by Mrs. Wenny Tri Suryani, S.Si. who was also a speaker at the last Entrepreneurship Program Series #1. Mrs. Wenny presented about the Secret to Becoming a Sales Champion. He said that there were 4 selling moves, namely as follows.

  1. Substitution by replacing the product with another with the same function or use.
  2. Down Selling by offering the required product with smaller size variations so that the price is cheaper.
  3. Up Selling by offering products that have the same function but at a higher price, larger packaging or higher quality.
  4. Cross Selling by offering additional shopping.

Mrs. Wenny also added about ways to make consumers immediately decide to buy products when selling, namely: (1) they can be miserable if they don't buy now and (2) they can be happy if they buy now. Through the Entrepreneurship Program Series #2, it is hoped that students will be able to create new businesses that contribute to the Indonesian economy.